It’s common practice for a small business to use blogging as way to promote the business and enhance online presence. This, in turn, can help generate more revenue for the company. But some small businesses may find themselves disadvantaged when it comes to the Web experience or finances that may help them find success online.
Rest assured that even though you may lack tech savvy or extra money to invest, you can follow a few simple (and let’s not forget free) guidelines to build your dream blog. The two main components to keep in mind are site development and content.
Effective Blog Development
In terms of blog design and setup, less can be more. If you’re not as experienced, don’t pressure yourself to bite off more than you can chew. The most important aspects of blog development are that the blog is functional, easy to use, and aesthetically pleasing.
When choosing a template or theme, remember to keep it simple. Sometimes, a clean and organized blog can be more effective than one with complicated effects and custom visuals. It’s crucial to put function and ease of use in the forefront of your site development. Think of it this way: if your users can’t figure out how to navigate your blog, they’re not going to come back!
Effective Blog Content
Once you make a commitment to building a blog, you have to stick with it and post regularly. Great blogs bring in high traffic because they’re a consistent and reliable form of information for their users. Additionally, your blog can be a means of keeping your website current without having to constantly change your content.
A big blogging mistake for small business is shamelessly promoting the business. It’s important to remember that people don’t want to be bombarded with advertisements. They want to be engaged, interested, and educated. Here are a few ways you can accomplish this without directly promoting your business:
- Sharing your thoughts on new trends and products in your company’s industry
- Building online partnerships with other businesses in the industry
- Offering tips and information on topics related to the industry
- Helping your readers understand complicated issues in the industry, such as legal issues
- Discussing new regulations or laws that affect the industry
When done effectively, your readers will regard you as a trusted source of information as it pertains to your industry. Once you are able to plant your company into the reader’s mind, you will keep your business at the top-of-mind of your readers. Then, when they’re looking for a product or service that you offer, you’re much more likely to gain a new client.